Attractiveness, branding and governance of regions
The first part of the virtual sessions will take place on Thursdays in the late afternoon (in principle from 4:30 pm to 7:00 pm, Paris time - exact times to be announced). 10.10.24 - Session 1: Public Policy and Place (all partners) 17.10.24 - Session 2: Place and its characteristics (Solange Hernandez) 24.10.24 - Session 4: Local governance and stakeholders’ analysis (Vincent Mabillard) 31.10.24 - Session 3: Attractiveness and competitiveness (Renaud Vuignier) 07.11.24 - Session 5: Types of territorial attractiveness: successes and failures (Laura Carmouze) 14.11.24 - Session 6: Principles, phases and targets of place marketing (Christophe Alaux) 21.11.24 - Session 7: Tools for diagnosing and implementing attractiveness strategies (Martial Pasquier) 28.11.24 - Session 8: Assessing the impact of attractiveness strategies (Sarah Serval) The second part, which will take place after the mobility part, will be devoted to personalised support for students working on a cross-disciplinary project mobilising all the knowledge acquired and illustrated during the mobility part. This support will take the form of regular monitoring of students via videoconferencing and group presentations. Understand the development of regions and cities in terms of attractiveness and competitiveness, and be able to develop corresponding strategies.
Application Deadline
Virtual Part starting date
2024-10-10
Virtual Part closing date
2025-03-31
Total student workload
152
Specific field of studies
Place Marketing. Place Branding. Policy coordination. Regional policy. Governance studies
Pre-requisite for selection
CV
Motivation Letter
Research Project Outline
Academic pre-requisites for applicants
Bachelor's degree in one of the following disciplines from social sciences : economy, political science, sociology, law, geography, environmental sciences, architecture
Physical Part starting date
2025-02-10
Physical Part Description
The physical component takes place in the middle of the course and aims to integrate the knowledge acquired previously (distance learning part) in two ways:
On the one hand, through the different types of attractiveness (economic, residential, tourist, etc.) and with presentations and discussions, to show the possibilities of integrating the tools seen previously (stakeholder analysis, attractiveness instruments, etc.);
On the other hand, to meet actors working on territorial attractiveness in different countries and critically question the strategies developed and the measures taken.
Monday :
- morning: Introduction of the physical session / The development of place attractiveness strategies
- afternoon: The example of a metropolis: Ghent or Aix-Marseille Provence
Tuesday:
- morning: Place and economic integration strategies (the cluster approach)
- afternoon: Lausanne and sport / Presentation of the Vaud/Lausanne strategy / Visit to an international sports organization (UEFA Nyon)
Wednesday:
- morning: Place and regional integration strategies
- afternoon: PDO/IGP presentation and analysis / Visit to the Maison du Gruyère
Thursday:
- morning: Place and residential integration strategies
- afternoon: Presentation of a concrete example: Auvergne
Friday:
- morning: Place and sustainable integration strategies (application of the fresco of the ecological renaissance)
- afternoon: Tour of Lausanne and meeting with Lausanne Tourisme
Physical Part closing date
2025-02-14
Language level required
B2
Field of studies related to the course
Social Science and Humanities
Course location
Lausanne, Switzerland
Course language
English