Strategic Communication for Social Change

1st week online (between 21-25 October): - Day 1: Welcome & Introducing the communications brief (4 hours) - Day 2: Briefing/ Debriefing (2 hours) 2nd week online (between 28 October- 1 November): - Day1: Introducing Service Learning (4 hours) - Day 2: Introducing Transmedia Storytelling (3 hours) 3rd week online (between 4 -8 November): - Service Learning: Problem Solving (4 hours) 4th week online (between 11-15 November) - Transmedia Storytelling Project Development (3 hours) 5th week online (between 13-17 January) - Intermediate assessment (tutoring) (4 hours) 6th week online (between 20-24 January) - Final assessment: Students` presentations (4 hours) - Seminar focused on the presentation of the actual communications briefs with the NGO stakeholder, review of the stages of a communication campaign - Workshop linked to the learning outcome of using transmedia storytelling - Lecture and workshop related to service learning, connected to the outcome of understanding and solving the problems of a community - Follow-up seminar: students will present their work, which is linked to the learning outcome of demonstrating how to solve a communications brief Do you dream of making the world a better place? Learn how to create communication campaigns that are accountable towards communities.

Application Deadline

Virtual Part starting date 2024-09-15

Virtual Part closing date 2025-01-31

Total student workload 144

Specific field of studies advertising & PR, service learning, media studies

Pre-requisite for selection CV Motivation Letter

Academic pre-requisites for applicants No specific pre-requisites given that the program is built with a transversal approach, as required for considering complex problems such social change.

Physical Part starting date 2024-11-18

Physical Part Description Lecture on social change and strategic communication. Workshops - students (in teams) will start start solving the communication brief with Q & A sessions. Monday 18 November Welcome Session & Introducing the Teaching Method - 11.00-13.00 Lunch break - 13.00-14.00 Lecture „Strategic Communication: Principles and Practice” - 14.00-16.00 Tuesday 19 November Lecture „A Critical Perspective on Strategic Communication” - 11.00-13.00 Lunch break - 13.00-14.00 Workshop for Solving the Communications Brief - 14.00-16.00 Wednesday 20 November Workshop for Solving the Communications Brief (morning session) - 10.00-13.00 Lunch break - 13.00-14.00 Workshop for Solving the Communications Brief (after lunch session) - 14.00-17.00 Thursday 21 November Workshop for Solving the Communications Brief (morning session) -10.00-13.00 Lunch break - 13.00-14.00 Workshop for Solving the Communications Brief (after lunch session) - 14.00-17.00 Friday 22 November One day trip to Sinaia to visit Peleș Castle

Physical Part closing date 2024-11-22

Language level required B2

Field of studies related to the course Social Science and Humanities

Course location Bucharest, Romania

Course language English